Tag Archives: wcrs

‘Joy’ agency GSD&M Idea City splits with BMW North America

BMW’s ‘Joy’ campaign for BMW (sample line Joy is BMW) has long been controversial, even more so when a year ago BMW decided to take it global, thereby forcing local shops like WCRS in the UK to run versions of ...

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US venture fund HIG Capital buys 40 per cent of Engine Group

Engine Group chairman Peter Scott has finally got the expansion money he’s been looking for, raising £32.5m now with £30m promised in two years’ time from US-based ventures and private equity fund HIG Capital. If and when all the HIG ...

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WCRS beats BBH to yuppie UK fashion chain Boden

There’s a blast from the past, ‘yuppie,’ but Johnnie Boden’s fashion company Boden is about as yuppie, the term for 1980’s posh boys and girls (and would-be poshes), as you get. Boden, educated at Eton and Oxford (isn’t everybody these ...

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Engine Group says no to IPO, has Peter Scott got his timing wrong?

Engine CEO Peter Scott has earned a deserved reputation for shrewd business dealing over the past thirty years but his announcement today that Engine Group, the mini-marcoms company based on ad agency WCRS (he was one of the original names ...

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