Tag Archives: Wayne Rooney

Americans can Wayne Rooney Coke Zero blitz

Putting the ugly mug of England footballer Wayne Rooney on the side of millions of Coke Zero cans was always a high risk strategy and now executives at Coca-Cola in Atlanta have scrapped the promotion that was scheduled to run ...

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Coca-Cola at war over US decision to fire Wayne Rooney

Coke is one of errant England football star Wayne Rooney’s main sponsors, contributing about £2.5m to the kid from Toxteth’s annual earnings. The team in Atlanta are less than amused at his reported extra-marital antics involving two hookers in Manchester ...

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Rooney hoping to hang on to £7 million a year endorsement deals

Judging by initial reactions among the PR and sponsorship communities it looks as if Wayne Rooney’s endorsement deals are safe for the present, despite the lurid stories at the weekend alleging his prolonged involvement with a £1200 a night prostitute. ...

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Wayne Rooney still a winner for Tiger beer says Iris

Iris, the agency that produced the ‘enjoy winning’ campaign for Tiger beer (we foolishly wrote initially that the agency was Saatchi & Saatchi) still reckons the England striker was a winner for the brand despite his disappointing World Cup. “The ...

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Would Google bid for Premier League TV rights?

Might Google make a bid for the Premier League TV rights, the golden asset that has made BSkyB into the astonishing success it is today? That is the mischievous suggestion floated by the LoveFilm group’s digital officer Lesley MacKenzie at ...

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Marketers hedge bets on World Cup promotions

In a world where you can place and offset a bet on just about anything with anyone, it’s maybe no surprise that marketers are turning to risk insurers and even bookmakers to hedge their exposure to the results of their ...

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The top ten best World Cup ads so far?

Our thanks go to the indefatigable folks at Media Asia who have sifted their way through dozens, maybe hundreds of World Cup ads to bring you their top ten. An exhausting process with some pretty exhausting ads. Some old faves ...

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