Tag Archives: Wayne Rooney

Adidas wants an ad agency to kill Nike in 2014

Years ago Fuji’s unofficial mission statement was ‘Kill Kodak,’ something it and digital large succeeded in doing. German sports apparel maker Adidas must feel much the same about Nike, the rival that regularly undermines its tier one sponsorship of the ...

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Adidas and Nike battle could turn Olympic athletes into Shoeless Joes

‘Shoeless’ Joe Jackson was the baseball star who was banned for life following the famous ‘Black Sox’ scandal when members of the Chicago White Sox baseball team were convicted of fixing the 1919 World Series. Now some more contemporary sporting ...

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Rooney Euro finals suspension poses a big problem for Nike and W+K Amsterdam

English footballer Wayne Rooney was the star of Wieden+Kennedy’s 2010 FIFA World Cup opus for Nike, although not the actual tournament alas. The commercial, headlining Rooney among other famous Nike names, was the controversial winner of the Film Grand Prix ...

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Nike’s Write the Future ad from W+K Amsterdam wins Cannes Film Grand Prix – what a terrible decision

There isn’t anything wrong with the ad (apart from the emphasis on British footballer Wayne Rooney who has so far failed to set the World Cup alight) but it’s exactly what you’d expect from Wieden+Kennedy Amsterdam for Nike’s regular World ...

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New York Festivals awards top prizes to Wieden+Kennedy Amsterdam, Nike, BBDO and Leo Burnett Sydney

The New York Festivals International Ad Awards has concluded its deliberations and awarded Best Idea to Wieden+Kennedy Amsterdam for its ‘write the future’ Nike campaign for last year’s World Cup, advertiser of the year to the aforementioned Nike, network of ...

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