Tag Archives: walkers

Walkers waves goodbye to common sense in Twitter foul-up

Why do they do it? Champions League sponsor Walkers Invited fans to post selfies on Twitter with its front man Gary Lineker, who’s also BT’s lead presenter in its Champions League coverage, ahead of the June 3 final in Cardiff ...

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McDonald’s burger contest brings best out of Burnett

McDonald’s in the UK is taking a leaf out of Walkers’ book (or maybe it’s the other way round or a coincidence) by inviting fans to invent their own flavours/recipes in a competition. The Walkers ads with Gary Lineker (some ...

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Walkers locks up Lineker for ‘Do Us A Flavour’

Not more Twitter… But this is very clever. Walkers is running a ‘Do Us A flavour’ competition inviting fans to produce a new flavour for the best-selling crisps. So agency AMV/BBDO had the bright idea of locking long-time presenter Gary ...

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BETC’s Neil Dawson picks his Desert Island Ads

Neil Dawson is executive creative director and co-founder of BETC London. He has worked at BBH, DDB, TBWA and Hunt Lascaris in South Africa when that country became a democracy. He has won numerous awards at Cannes and elsewhere for ...

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Joan Collins to make ad comeback for Snickers?

That’s what the Mail on Sunday thinks anyway, reporting yesterday that veteran actress Joan Collins, 78, is to make an advertising comeback for Mars brand Snickers, courtesy of agency AMV BBDO presumably. Apparently Joan, whose tastes usually run to posh, ...

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Walkers says it’s business as usual with commercials front man Gary Lineker

Pepsi-owned Walkers has denied reports (including one here) saying that soccer presenter Gary Lineker has been dumped after 16 years as the the brand’s front man. Walkers Marketing Director Miranda Sambles says: “There is no change whatsoever to Gary Lineker’s ...

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Matthew Freud puts AMV, Sir Martin Sorrell in their places

I’ve just caught up with this interview by Danny Rogers with Matthew Freud in PR Week but it’s riveting stuff. Freud, who runs the UK’s eighth-largest (and probably most profitable) PR agency, claims that PR agencies are “more rigorous” than ...

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