As the national crisis over Gary Lineker and Match of the Day – one which has involved the prime minister and even some important people – “inches to a conclusion,” according the Independent – it may be worth reminding ourselves ...
Read More »Comedian Chaudry auditions as new Lineker for Walkers
South Asian comedians seem to be taking over Britsh ads deploying humour and People Just Do Nothing’s Asim Chaudhry may (or may not) be Pepsico and new agency VCCP’s Walkers replacement for long-serving Gary Lineker. “When life gives you potatoes, ...
Read More »Walkers’ ‘social first’ LadBaby Christmas effort lacks crunch
Walkers Crisps mostly delighted us last Christmas with the inimitable Mariah Carey courtesy of AMV BBDO. This year, having departed AMV, it’s a more modest “social first” effort (as is Christmas in the UK) from Elvis, featuring comedian and YouTuber ...
Read More »VCCP pips Uncommon to big UK snack brand Walkers
Big creative reviews may be thin on the ground in Covid-19 but one of the UK’s biggest has concluded with VCCP winning Walkers, the big Pepsico-owned snack brand, in competition with up-and-coming agency Uncommon. VCCP, now largely private equity owned, ...
Read More »Which direction will Walkers take as it abandons 22-year AMV BBDO?
Adland brings constant reminders of the efficacy of Nigel Bogle’s remark – no agency is more than three calls away from a crisis – and AMV BBDO, long Britain’s biggest and one of its most admired agencies – has had ...
Read More »Walkers waves goodbye to common sense in Twitter foul-up
Why do they do it? Champions League sponsor Walkers Invited fans to post selfies on Twitter with its front man Gary Lineker, who’s also BT’s lead presenter in its Champions League coverage, ahead of the June 3 final in Cardiff ...
Read More »McDonald’s burger contest brings best out of Burnett
McDonald’s in the UK is taking a leaf out of Walkers’ book (or maybe it’s the other way round or a coincidence) by inviting fans to invent their own flavours/recipes in a competition. The Walkers ads with Gary Lineker (some ...
Read More »Walkers locks up Lineker for ‘Do Us A Flavour’
Not more Twitter… But this is very clever. Walkers is running a ‘Do Us A flavour’ competition inviting fans to produce a new flavour for the best-selling crisps. So agency AMV/BBDO had the bright idea of locking long-time presenter Gary ...
Read More »Paul Weiland directs – and stars – in another mini-masterpiece for AMV and Walkers
Walkers crisps/snacks is running a competition offering £1m to someone who invents a wonderful new flavour so it wheeled in long-time front man, ex-footballer and now TV presenter Gary Lineker to try a few. Such is the conceit, anyway, behind ...
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