Tag Archives: vw

Volkswagen does dark in Canada – and invites fans to join in the fun by making another commercial

This is interesting for two reasons: Volkswagen’s advertising is getting darker, gloomy sets and angst-ridden people sometimes (all a bit Weimar Republic you might say) and, despite all the gloom, it’s inviting fans to join the fun in this campaign ...

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$70m Accenture drops Young & Rubicam for TBWA

The turbulence continues at Young & Rubicam with long-term client Accenture, the business services giant that was formerly Andersen Consulting, switching its $70m account to TBWA Worldwide. Accenture has also awarded its global production business to Tag. The switch is ...

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Deutsch continues winning streak for Volkswagen

This is rather good for the new VW Tiguan from Deutsch LA. The much-mocked Das Auto tagline is working pretty well for VW, essentially it allows the agency to do just about anything and still seem relevant, which is the ...

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VW banks on new Beetle to boost US range sales

There must be a lot of Volkswagen executives who wish the venerable Beetle, the old pre-war German people’s car, would go away. When the company revived the iconic brand in 1994 it was a flop in most parts of the ...

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Here’s VW’s Super Bowl ‘Darth Vader’ ad – all it needed was a dog

This is the top-scoring car ad in Sunday’s Super Bowl, a pretty sound effort from Interpublic’s Deutsch for the new Passat featuring an annoying little Darth Vader. Well it’s OK isn’t it? Sums up the Passat though, too sensible to ...

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