Nobody loves arch polluter Volkswagen much these days but the canny Teutons know a bit about advertising and its agencies are doing their best to ride to the rescue. Recently we had an outstanding ad from DDB Paris (below) and ...
Read More »VW discovers heart in new adam&eve/Envy campaign
This isn’t a Christmas campaign but it tugs ye olde heartstrings as only adam&eveDDB can. It’s an online campaign for Volkswagen, featuring a gold Beetle and the role it played in narrator Barry’s life. With brilliant post production from family ...
Read More »VW drops ‘Das Auto’ and motors back to Volkswagen
Volkswagen’s response to its emissions crisis has been slow and considered – or just slow, depending on your point of view. It swapped CEOS in an unseemly rush, ousting Martin Winterkorn and replacing him with Matthias Mueller from its Porsche ...
Read More »Why VW’s agencies are hoping it re-enters marketing arena sooner than later
Volkswagen has reported a pre-tax loss of €2.5bn in the third quarter after it set aside €6.7bn to cover (it hopes) the cost of the diesel emissions scandal. This is its first quarterly loss in 15 years. Sales dropped 3.7 ...
Read More »Campbell Ewald in, Deutsch out as Interpublic rejigs Lowe network to suit Cadillac
Campbell Ewald in Detroit has won the Cadillac account, officially anyway as Hill Holiday in Boston is providing creative work – a rather peculiar long distance arrangement. So owner Interpublic has shoehorned CE into the Lowe network (which seems to ...
Read More »New Google and VW ‘Smileage’ app paints a rosy picture of the driving experience
Our frenemies at Google have produced a Smileage’ app with Volkswagen that endeavours to put the fun back into driving – with a ‘Smileage’ metric, of course. Apparently you can tailor the app to any make of car, although it’s ...
Read More »Four steaks and a VW Jetta please says Red Urban
Volkswagen Jettas are $14,990 in Canada (why are cars in the UK so expensive?) so you may as well pick one up when you pop into the butcher’s. And it’s a nice touch from agency Red Urban to have the ...
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