But you never can tell these days. VW is inviting agencies, including some in the UK, to pitch for a place on its roster, mainly though not apparently exclusively occupied by Omnicom’s DDB. We’re assuming that it’s only reviewing the ...
Read More »New Wieden Unpredictable Life campaign for Honda Jazz has a predictable message
Agency of the moment (well the last week and a half anyway) Wieden & Kennedy (London branch) has produced another Flame animated epic for Honda, this time the new Honda Jazz with a Peter Pan-type family steering a course through ...
Read More »VW empire wants to sell you everything, including an Audi rival to Mercedes’ all-conquering CLS
Later this year we’ll probably see Volkswagen taking over Porsche, thereby uniting in one company the two feuding arms of the Porsche family (the latest batch of company owners are cousins). This follows an audacious and unsuccessful bid by the ...
Read More »Ford hopes branded entertainment strategy will make drivers love its cars
Ford is looking Getting Back Together Your Ex to branded entertainment to transform its image from a fairly prosaic, functional brand to something that car drivers find distinctive, fun or aspirational. The idea is just to make them feel something ...
Read More »Now Skoda makes its bid for the mean machines market with new campaign by Fallon
It’s hard to think of a more dramatic image turnaround than Skoda, once synonomous with Eastern European boxes that barely moved, but Volkswagen has transformed the brand with a vengeance, but so far into a cuddly family favourite. Now its ...
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