Tag Archives: Vodafone

Why does Vodafone always seem to find marketing so damn difficult?

It’s not as though the company isn’t successful, it’s valued at a hardly insignificant £84bn and it’s just offloaded a four per cent investment in China Mobile for a hunky £4bn. But boss Vittorio Colao has clearly fallen out with ...

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Accountants rule – PWC and co are bigger UK brands than Cadbury

And Sky and Marks & Spencer and Virgin etc. Or they are according to the latest brand valuation exercise from consultants Brand Finance. Valuing brands is a tricky exercise of course although no doubt very good business for the likes ...

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Vodafone tops IPL sponsors, Adidas and Coke lead in World Cup

Vodafone has emerged as the most noticed sponsor in the Indian Premier League cricket competition ahead of title sponsor DLF real estate, according to an Asia Pacific region survey by media agency MEC. Even though the FIFA World Cup hasn’t ...

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PR agencies in a spin over Vodafone

A little online barney between two UK PR agencies has caused some amusement among the nation’s spinners this morning. Apparently Vodafone’s recently appointed agency, Paratus, (slightly toffy name, Latin for ‘prepared’ we believe) sent out an erroneous release to bloggers ...

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