Tag Archives: vivaki

Is WPP really trying to challenge Google with Xaxis?

Well WPP CEO Sir Martin Sorrell has never ducked a challenge and it looks as though he’s taking on a far bigger foe than long-time opponents Omnicom, Interpublic and Publicis Groupe in challenging Google’s domination of the provision of data ...

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Agencies cosy up to Google to drive online display ad growth

Well there’s no harm in that you might say, Google is, after all, the biggest online ad distributor and agencies need to maximise their clients’ money. But according to IT site TechCrunch the relationship often goes beyond cosy with agencies ...

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