Tag Archives: virgin

How do you get clients to buy great work: truth or dare?

Some time ago one of the senior suits at Chiat Day was giving a speech where he said his mantra to account management was “Find out what the client wants, then find out what they need, then get them to ...

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What will Virgin brand boss Catherine Salway do next?

Set up her own marketing business according to a report in Marketing but precisely what kind of business she’s not saying (yet). Salway started at Virgin 15 years ago as a press officer for Virgin Cola which must have been ...

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War breaks out in London’s Great Portland Street between Engine’s Dave the consultancy and UKTV’s Dave the TV station

This could get nasty, two neighbours in London’s Great Portland Street (formerly the capital’s rag trade area, now home to agencies and the like) are battling in the European courts over the use of the rather unglamorous name ‘Dave.’ Dave ...

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CHI snaps up YouView – did the TalkTalk connection help?

Clenmow Hornby Inge has won one of the UK’s most sought-after new accounts, the new YouView service that will offer viewers a free TV-meets-internet service. One of the partners in YouView is Charles Dunstone’s TalkTalk broadband operation which also announced ...

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Can Easyjet's Stelios match Richard Branson's Virgin Active with easyGym?

Easyjet founder Sir Stelios Haji-Ioannou is making another attempt to build a worthwhile brand extension to his Easy brand with the launch of easyGym, a cut-price chain of gyms in the UK. With everyone predicting real pain for the economy ...

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