Tag Archives: virgin media

Coke tries to sweeten the pill, BT takes on Sky, Decisive roughs it for Desperados and Billington Cartmell gets mouthy for Wrigley

***There’s been much ado this week about the announcement by Coca-Cola boss Muhtar Kent (left) that it’s going to put calorie counts on its fizzy drinks and stop advertising to children under 12 (a virtual impossibility in the online age ...

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Here’s what we think about cable companies

Two million or so people seem to think like this anyway, according to YouTube’s viewer tally of ‘The First Honest Cable Company’ from ExtremelyDecentFilms. from a UK perspective all it needs is a grinning Sir Richard Branson, supposedly the customer’s ...

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Is a takeover bid looming for ITV?

Media takeovers are all the rage at the moment – the latest being Liberty Global’s $20bn deal for Virgin Media – and the boys in dark glasses who still inhabit the undergrowth of the City of London financial district are ...

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DirecTV and Grey NY score again with ‘Genie’

Everybody loves US satellite broadcaster DirecTV’s ads and Grey New York has produced another winner, this time plugging its ‘Genie’ device which allows you to record five shows at once. In the process it directs a few well-aimed kicks into ...

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Bearding the celeb endorsement problem

Celebrity endorsement in advertising is always a two-edged sword. Sure, having hair-style challenged David Beckham or pukkah posh Joanna Lumley around helps to create lots of lazy interest. But interest in whom? For the most part the brand is no ...

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Product boss Toby Barnes joins AKQA to build ‘social digital businesses’

Digital agency AKQA is boosting its burgeoning branded products and services practice with the appointment of Toby Barnes as its first product strategy director. Barnes (pictured) has been creating digital products and services since 1995, working in publishing, production and ...

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