Tag Archives: Usain Bolt

“Super fast” Bolt needs a better story to tell for Virgin Media

Usain Bolt is back in another BBH ad for this site’s least favourite media owner Virgin Media (if we were a BT customer it might be different), flogging “super fast fibre.” Saw a report the other day that compared claimed ...

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Virgin banks on fast lane Bolt for broadband boost

Broadband operators all always getting into trouble for lying about their broadband speeds so we’d better hope that Virgin Media has its facts right when it says it’s “the fastest” just like its ad star Usain Bolt. So BBH has ...

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Publicis chief quits, more Skoda for Fallon, One is off to York races and Visa fails to make the most of Bolt

***Publicis Conseil creative boss Olivier Altmann (left) is leaving to start a new agency with former McCann Paris general manager Edoard Pacreau. The new agency will be known as Altmann+Pacreau (as they are these days). The two worked together at ...

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Bearding the celeb endorsement problem

Celebrity endorsement in advertising is always a two-edged sword. Sure, having hair-style challenged David Beckham or pukkah posh Joanna Lumley around helps to create lots of lazy interest. But interest in whom? For the most part the brand is no ...

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