More stars, this time of the athletics variety with Usain Bolt racing around Walmart’s Sam’s Club to cram and scan as much as possible in his trolley in thirty seconds. By Mono, to plug Sam’s Club’s self-scanning. There’s a twist ...
Read More »Exiting agency BBH brings back Bolt with a bang for Virgin Media’s “intelligent WiFi”
Is this Virgin Media’s swan song with BBH and Usain Bolt? The creative account’s off to adam&eveDDB. BBH and Bolt are going out with a bang with a new ad debuting ‘Intelligent WiFI’ (it fixes itself it seems) which has ...
Read More »Virgin Media speeds into the new year with more Bolt
Virgin Media is bringing in the new year with a new ‘Super Bolt’ campaign from BBH, plugging its supposedly faster connection speeds with the eponymous athlete. The campaign breaks on January 1. This is a bit more like it than ...
Read More »“Super fast” Bolt needs a better story to tell for Virgin Media
Usain Bolt is back in another BBH ad for this site’s least favourite media owner Virgin Media (if we were a BT customer it might be different), flogging “super fast fibre.” Saw a report the other day that compared claimed ...
Read More »Virgin banks on fast lane Bolt for broadband boost
Broadband operators all always getting into trouble for lying about their broadband speeds so we’d better hope that Virgin Media has its facts right when it says it’s “the fastest” just like its ad star Usain Bolt. So BBH has ...
Read More »JWT New York makes its debut for Puma with star-studded ‘Forever Faster’ campaign
Puma split with Droga5 in New York in September last year (Droga5 promptly signed up rival brand Under Armour) and here’s the first effort from new agency JWT New York. It’s hired a gaggle of sportsmen (as you do) for ...
Read More »Publicis chief quits, more Skoda for Fallon, One is off to York races and Visa fails to make the most of Bolt
***Publicis Conseil creative boss Olivier Altmann (left) is leaving to start a new agency with former McCann Paris general manager Edoard Pacreau. The new agency will be known as Altmann+Pacreau (as they are these days). The two worked together at ...
Read More »Is Usain Bolt’s latest outing for Virgin Media yet another UK celebrity ad fail?
Don’t wish to get too over-literal about this but can you really receive Virgin Media (a UK cable TV company) in Jamaica? Bit of serious digging required. But here we have Usain Bolt, playing all the members of his family, ...
Read More »