Tag Archives: unilever

Procter & Gamble squeezed by aggressive Unilever and Reckitt Benckiser

Consumer goods giant Procter & Gamble, the world’s biggest advertiser, saw its fourth quarter profits drop by 12 per cent to $2.19bn on a five per cent sales increase to $18.93bn, blaming the drop on a $1bn increase in marketing ...

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Unilever invents its own ad agency for Mad Men commercials

Unilever is sponsoring the new series of Mad Men (which features start-up agency Sterling Cooper Draper Pryce) and has invented its own 1964 agency Smith Winter Mitchell for the purpose. There will be six ads in the campaign – for ...

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Brave US ad spenders beat recession

We’re always being told by agencies that the way to beat recession is to maintain or even increase ad spending and a new survey from Ad Age appears to indicate that some US advertisers have done just that. Spending by ...

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Unilever sets the pace in digital media with new Lynx campaign by BBH on iAds

Unilever chief marketing officer Keith Weed is putting his company’s money where his mouth is with the new campaign for the Lynx Excite range, which will be spearheaded by an iAd promotion by BBH on Apple’s mobile advertising network. According ...

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