Tag Archives: twitter

Why HSBC £40m fine over mis-selling to older customers gives marketing a bad name

Chris Barraclough, writing in Marketing magazine, is right. While the marketing community obsesses about Marks & Spencer lingerie ads, Size Zero models, Twitter trending and the monetisation of Facebook, it is almost entirely oblivious to some criminality of Dickensian proportions ...

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PepsiCo and AMV invent Firefingers and Icefist for Doritos Fire launch

PepsiCo and UK agency AMV/BBDO have invented a cartoon duo, Firefingers and Icefist, to promote new Doritos Fire (claimed to be the hottest Dorito yet) and Pepsi Max Citrus Freeze (just the stuff to cool you down afterwards). It’s an ...

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Now world’s top PR agency Edelman wins Twitter

Twitter has appointed Edelman, the world’s biggest PR network and independently-owned to boot, to try to get its 100m ‘users’ to actually use it. Apparently half the audience just sits there waiting to hear the latest bon mots from the ...

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Twitter in trouble over New York earthquake ad debut

Creatives are brilliant at coming up with brilliant ideas that shape current events to their client’s marketing message. So when someone suggested to Twitter that it should make its ad debut with this understated spot about the earthquake that hit ...

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London riots force Levi’s to postpone ‘go forth’ campaign rollout into UK

The current fashion for edgy, docmentary-style imagery is particularly popular at Wieden+Kennedy, for Nike and now for Levi’s in its global ‘go forth’ campaign, but sometimes reality has a habit of imitating art, if such it be. Levi’s has decided ...

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