Tag Archives: twitter

IPA Creative challenge pulls in over 900 entries

948 people have entered the IPA/Metro Creative Pioneers Challenge, the nationwide search to offer 300 young people employment opportunities in the creative and digital media industries around the UK. One hundred companies have united behind the initiative, including Twitter, Aardman ...

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Gratterpalm’s Simon Kendrew: why retailers need to make a friend of technology

Simon Kendrew is digital director of Gratterpalm, the Leeds-based UK retail advertising specialist whose clients include Asda, Greggs, Office Depot, Arla Foods and Morphy Richards. Here he explains why there is no such thing as the ‘average shopper’ and why ...

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Sorrell’s 4A’s social media comments show that WPP isn’t a holding company now, it’s a big beast

Sir Martin Sorrell has been performing at the US 4A’s ‘Transformation’ conference, debating, among other things, the issue of whether or not the internet has added value or destroyed it. To which the only answer is: it depends where you’re ...

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Is Murdoch’s soaraway Sun about to crash to earth?

One minute crisis-torn News International, Rupert Murdoch’s British newspaper company, was readying a new paper, the Sun on Sunday, for an April launch. Then four senior Sun journalists, past and present, were arrested and all of a sudden there are ...

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Now McDonald’s chokes on its new Twitter diet

When will brands with a corporate reputation problem finally realise that social media – whatever its siren attractions – is not for them? Not yet, as evidenced by the so-called ‘McFail’ initiative. Last week, McDonald’s (yes, the Brand the World ...

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Now Google+ signs up David Beckham

Google’s latest social media foray Google+ has already done a good job of annoying competitors Facebook and Twitter, both complaining that the way it is incorporated in Google search results acts to their disadvantage. But the new service still needs ...

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