Tag Archives: twitter

The marketer’s dilemma: we know social media is important but what does it really do for us?

Here’s an interesting report of some of these trials and tribulations, from Brian Carroll, writing in WebProNews. Over the holidays, I had some time to really dive into the Linked-In B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown, President ...

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News Corp slims down MySpace for cut-price sale

News Corporation is cutting around 500 jobs at embattled social network site MySpace as part of a slimming down process clearly intended to attract a buyer. It looks highly unlikely that it will recover the $580m it paid to buy ...

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Celebs cash in on Twitter through networks like Ad.ly and Izea

If you find your favourite celebrity on Twitter recommending something odd like detergent or a new commercial truck or mini-van it’s probably because they’ve been paid for it. And it won’t be their choice of a deathless 140 characters or ...

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Why Twitter might become bigger than Facebook

Facebook founder Mark Zuckerberg might be Time’s person of the year (following in the celebrated footsteps of Chairman Mao and Josef Stalin among others) but his social network phenomenon is under pressure from (relative) upstart Twitter. The excellent Wall St. ...

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Struggling MySpace loses guaranteed income ad deal with Google

In 2007 News Corporation’s MySpace signed a highly lucrative deal with Google in which Google guaranteed MySpace $300m a year for three years in return for powering its search service and selling ads on the site (non-exclusively). But that has ...

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Here’s Publicis Groupe’s Maurice Levy at home for Twitter

Publicis Groupe has decided to make a bigger splash on Twitter and here’s the YouTube video it’s using to launch it. It’s a rare opportunity to see Le grand fromage at home, surrounded by his admiring minions who seem to ...

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Range Rover floods Twitter with army of paid Evoque ‘fans’

It’s one thing to put your headlines on Twitter (as we do) but quite another to round up an army of B-list celebs and pay them to plug your products without letting on (we think). That’s what Jaguar Land Rover ...

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Microsoft shuts its Massive in-game ad sales operation after four years

Talk about zagging when everyone else is zigging, just as rival Google is eyeing driverless cars of all things and on the day Twitter has announced it will offer local ads next year, Microsoft is to close its Massive in-games ...

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