Tag Archives: twitter

Celebs cash in on Twitter through networks like Ad.ly and Izea

If you find your favourite celebrity on Twitter recommending something odd like detergent or a new commercial truck or mini-van it’s probably because they’ve been paid for it. And it won’t be their choice of a deathless 140 characters or ...

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Why Twitter might become bigger than Facebook

Facebook founder Mark Zuckerberg might be Time’s person of the year (following in the celebrated footsteps of Chairman Mao and Josef Stalin among others) but his social network phenomenon is under pressure from (relative) upstart Twitter. The excellent Wall St. ...

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Struggling MySpace loses guaranteed income ad deal with Google

In 2007 News Corporation’s MySpace signed a highly lucrative deal with Google in which Google guaranteed MySpace $300m a year for three years in return for powering its search service and selling ads on the site (non-exclusively). But that has ...

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Here’s Publicis Groupe’s Maurice Levy at home for Twitter

Publicis Groupe has decided to make a bigger splash on Twitter and here’s the YouTube video it’s using to launch it. It’s a rare opportunity to see Le grand fromage at home, surrounded by his admiring minions who seem to ...

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Range Rover floods Twitter with army of paid Evoque ‘fans’

It’s one thing to put your headlines on Twitter (as we do) but quite another to round up an army of B-list celebs and pay them to plug your products without letting on (we think). That’s what Jaguar Land Rover ...

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Microsoft shuts its Massive in-game ad sales operation after four years

Talk about zagging when everyone else is zigging, just as rival Google is eyeing driverless cars of all things and on the day Twitter has announced it will offer local ads next year, Microsoft is to close its Massive in-games ...

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New UK internet ad figures show display and classified are gaining on search

It’s a moot point whether or not internet search should be counted as advertising, surely it’s direct marketing? However its phenomenal growth in the UK is slowing down, at least in relation to online display and classified. Search’s share of ...

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Renault-Nissan gives PR a bigger role

The news that Renault-Nissan is to merge its marketing and PR functions is just another sign of the impact that social media are having on the whole area of brand communications. download adobe acrobat 9 Renault has established a new ...

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