Tag Archives: tv campaign

Leo Burnett puts on down to earth style for McCafe

I always enjoy a new McDonald’s ad from Leo Burnett in London (rather more than visiting a McD it must be said) and here’s a nice play on ‘up-market – down to earth’ which, I guess, is what McDonald’s has ...

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Fold7 looks on the sunny side for Gocompare.com

UK price comparison site gocompare.com is continuing its grand tour of a suspiciously sunny Wales (the company is based in Newport) with this number; which is actually quite a pleasing spin for this advertiser (in the past its ads have ...

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Cadillac’s new campaign from Rogue stays in first gear

Would you choose an obnoxious American git to advertise your new car? Well you might if you were General Motors and you were trying to kick some gas into the Cadillac ELR, an expensive and rather ugly motor that does ...

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New Mother campaign lights up IKEA

Making light bulbs interesting is a tricky task but Mother in London has made a pretty decent stab at it with this effort for IKEA. The bad news is that IKEA will only sell the supposedly energy-saving LED thingies from ...

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Those jokers at P&G are back with more Old Spice gags

Missed this one, for Old Spice Hair from Wieden+Kennedy HQ. It’s an interesting strategy isn’t? Marketing a cosmetic product via its appeal to naff jerks. But they’re obviously serious about this stuff – here’s what it says on the website: ...

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Green Cave People signs Van Zandt for Norway’s Telenor

To Norway now where London indie agency Green Cave People – founded by ex-DLKW/Lowe creative Malcolm Green and ex-Lowe manager Marc Cave – is running a whopper campaign (OK, this is Norway) for Telenor, the world’s sixth-biggest telecoms company it ...

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Scottish Widow returns with (not much of) a plan

I’ve always been rather mystified by the supposedly iconic Scottish Widow – maybe an actress in a black costume counts for superior branding in the over-complex insurance market. Anyway the gal is back – for the first time in six ...

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