Tag Archives: Trump

Bloomberg launches presidency bid with $37m ad blitz

Media tycoon and former New York mayor Michael Bloomberg – ‘call me Mike’ – has enlisted what he hopes is the power of advertising in his bid for the Democratic Presidential nomination, spending an eye watering $37m in a week ...

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How psychographics explain who you are and help to win an election near you

By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny. However, despite this high level of interest, and ink, publicly available explanations of the technique remains scarce. Consequently, a true ...

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Leagas Delaney’s Firetree chocolate launches in US with “no bitterness” pitch to fractious Congress

The UK’s Spectator political weekly is launching its first USA print edition and Firetree chocolate, the upscale ‘volcanic” brand developed with agency Leagas Delaney, is making its US debut therein. Leagas Delaney’s first creative plays on the current toxic atmosphere ...

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Ogilvy staff protest Customs and Border Protection work

Ogilvy employees are protesting – vociferously – about the agency’s work for the US Customs and Border Protection agency, blamed for separating children from their parents at border “facilities”. This is said to have led to the deaths of seven ...

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Nike springs a trademark ambush as it celebrates ‘Just Do It’ with controversial quarterback Kaepernick

Nike is the master of ambush advertising – ask Olympic sponsor Adidas – and it’s launched maybe its most headline-grabbing effort so far with its choice of former San Francisco 49ers quarterback Colin Kaepernick as one of the athletes celebrating ...

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Professional Bull Riders turns bullsh*t to effect

Bulls have featured in commercial communications to some effect recently, the Merrill Lynch one next to the Fearless Girl for State Street. Professional Bull Riders (PBR) is hosting an event in Washington DC, the home, it says, of bullsh*t (why ...

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