Tag Archives: toyota

Saatchi teams with Moby and Vimeo for Cannes creative showcase competition

As part of The 21st Saatchi & Saatchi New Directors’ Showcase at the Cannes Lions International Festival of Creativity 2011 (19 – 25 June), Saatchi & Saatchi is partnering with Vimeo and composer and photographer Moby to discover fresh filmmaking ...

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Indefatigable Toyota plans two days of record breaking for Prius

Toyota hasn’t had the happiest of times recently with recalls and now production interruptions following the earthquake in Japan. But the world’s biggest car company has responded with a series of determinedly upbeat campaigns from the ever-ingenious Saatchi & Saatchi ...

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Toyota Prius name games from Saatchi & Saatchi LA

Toyota is turning its Prius hybrid cars into a standalone brand for the ecologically-minded and Saatchi & Saatchi LA has produced two charming commercials to help, the one inviting consumers to suggest what the plural of Prius should be and ...

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Dentsu strengthens India presence with $50m buyout of partner Sandeep Goyal

Japanese advertising giant Dentsu has made a timely move to strengthen its position in the rapidly-growing Indian advertising market with the purchase of entrepreneur Sandeep Goyal’s 26 per cent stake in the four agencies the two partners founders founded for ...

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Celebs cash in on Twitter through networks like Ad.ly and Izea

If you find your favourite celebrity on Twitter recommending something odd like detergent or a new commercial truck or mini-van it’s probably because they’ve been paid for it. And it won’t be their choice of a deathless 140 characters or ...

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Now Toyota turns to its Facebook friends

2010 was an annus horribilis for Toyota in the US, plagued by recalls of cars with dodgy accelerators, $48m in regulator fines and a resurgence on the part of the US big three, General Motors, Ford and Chrysler. But if ...

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