Top Tips for Cannes I was going to start by trying to be witty and saying how this year, I have never seen less advertising – especially the sort of Lion-winning stuff normal people never get to see anyway. I ...
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Top Tips for Cannes Heinz – Geoff Cartoons move me to tears with such pitiful ease (I can’t type the letters ‘U’ and ‘P’ in succession without letting out a wretched, strangled sob) that you may want to take my ...
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Top Tips for Cannes Nike – Nothing Beats a Londoner Well, I couldn’t leave this one out. It’s an inspiring and refreshingly honest celebration of London’s youth, culture and athletes. Moving away from the usual polished hyper-real sport advertising, the ...
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Top Tips for Cannes Legendary designer William Morris said “Have nothing in your home that you do not know to be useful, or believe to be beautiful.” The words may be over a hundred years old but they’re a good ...
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Top Tips for Cannes As they say in the stockmarket: “Past performance is no indicator of future performance.” The following have been performing well at recent award shows. But will they do the job in the South of France? Who ...
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Top tips for Cannes Inspiring action. That’s what counts here at Wunderman. So my picks aren’t of the traditional adland kind. I applaud ideas that probably don’t fit into categories. But they punch above their weight. In an age of ...
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Top Tips for Cannes Ikea – Human Catalogue This idea is impossible to categorize, it’s pretty freakish and just doesn’t resemble anything else. It’s like Marmite – love or hate it. I’m part of the fan camp: the campaign brings ...
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Top Tips for Cannes The Most German Supermarket (Jung Von Matt) This was a great stunt by German supermarket, Edeka to emphasise the importance of global diversity during a time when racial tensions were high in Germany. The stunt made ...
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Sandra Loibl is general manager and executive creative director of Serviceplan Campaign 1 in Munich. She will be on the Brand Experience and Activation Jury at Cannes this year, the first woman from Serviceplan Group to be on a Cannes ...
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