Tag Archives: the times

US pundit declares online Times is just a "Tory newsletter."

You can’t give the UK’s most famous and venerable daily newspaper a more crushing putdown than to call it a “newsletter”, but that’s the insult casually flicked towards the Times by US pundit Clay Shirky in his latest column on ...

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Murdoch's online subscribers aren't worth enough money, says research

Further research on the subject of paywalls casts another gloomy perspective on News International’s bold paywall experiment. According to Ben Evans of Enders Analysis, a newspaper paywall subscriber is worth between 25 to 33 per cent of a buyer of ...

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A message from the Mail for The Times, struggling with its paywall

Nobody knows the exact figures yet but it looks as though Rupert Murdoch’s The Times is losing its battle to turn a not very successful free online newspaper into a paywall-financed profitable online newspaper. Essentially readers are deserting in droves ...

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Brands try to get some mileage out of England defeat

As the nation mourns, with some disgust, the end of England’s hopes in the World Cup, smart brands who know there’s always plenty of potential for a bit of speedy tactical branding, whatever the result, were quickly out of the ...

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