Wieden+Kennedy Portland isn’t supposed to be Mondelez-owned Oreo’s ad agency (that’s officially shared between DraftFCB and The Martin Agency), it just keeps producing Oreo ads. Here’s the latest on the ‘Cookies and Cream’ theme. And it’s fine, a simple dramatisation ...
Read More »Oreo takes another bite of Wieden+Kennedy
Wieden+Kennedy beat agency of record DraftFCB to the task of making Oreo’s Super Bowl ad and it always seemed rather odd that brand owner Mondelez (officially at least) stuck to the story that Oreo would then return to DraftFCB for ...
Read More »Why do clients want proper advertising for the Super Bowl but not the rest of the time?
My friend Jerry Judge (left) of the Fearless Group in New York has highlighted the apparent absurdity of Mondelez hiring the world’s hottest creative agency Wieden+Kennedy to produce its Oreo 2013 Super Bowl ad while at the same time bending ...
Read More »What exactly is going on with Oreo, The Martin Agency, Wieden+Kennedy and Interpublic?
Oreo, now owned by Mondelez, has added Interpublic’s The Martin Agency to its roster to handle US creative business. Which is a bit of a surprise as we all thought it was headed to Wieden+Kennedy Portland following that agency’s appointment ...
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