Tag Archives: the martin agency

Joe Alexander is managing partner and CCO of one of North America’s finest agencies The Martin Agency. Based in Richmond and New York, Alexander oversees a department of 200 creatives and producers. Major accounts include Walmart and Geico (see below). ...

US Stand Out Agencies, Campaigns and Deals of 2014 I put these thoughts together, but before sending over to Stephen at MAA I wanted to make sure I’d made no glaring omissions. So I ran it by Jerry Judge at ...

“I want to get closer to people who make stuff, not people who know people who make stuff,” is a comment from a conversation I had with Ben Stuart (left), CMO at Surescripts, previously at American Express and Charles Schwab. ...

The Martin Agency is supposedly ready to join its American confreres in having a crack at the London market – which should be interesting as the Richmond Virginia-based Interpublic shop is best-known for its sure touch with Americana. So, on ...

London seems to have cast its spell on a number of US agencies and now Interpublic’s The Martin Agency is planning to join the wave of newish invaders that also includes Droga5, Crispin Porter and Mcgarrybowen. The Martin Agency is ...

Difficult year. But here goes… Campaign of the year. Duluth Trading. http://www.youtube.com/watch?v=E73Jyf2Dzb0 http://www.youtube.com/watch?v=KcjlYyAPw88 There are tons of ads…but this radio is a cracker…. http://www.youtube.com/watch?v=nfzKwtnLb9M This is clearly a very smart client brilliantly looked after by Planet Propaganda. My Agency of ...

Well we’re almost there – here are my choices of the above plus Giles Keeble, who has invented his own categories. Final result next week when some stragglers have straggled in (maybe).   Agency of the year Really tricky because ...

Less is more seems to be the current marketing mantra at Unilever with CMO Keith Weed (left) telling an investor conference that he plans to cut agency and production fees to around 20 per cent of the zillions the company ...

Conventional wisdom says that it’s not worth repitching for an account because it’s bound to go and all you’ll be left with is a big bill. But maybe that’s wrong: LA-based RPA has hung on to most of the $1bn ...