Tag Archives: the force

VW’s new effort shows how hard it is to get expensive Super Bowl ads right

Commercially, it’s the greatest show on Earth, with 30-second spots commanding over $3.5m apiece – an up to 30 per cent increase on the previous season. ITV chief executive Adam Crozier can only gaze upon the 2012 London Olympics slots ...

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Is VW’s 2012 Super Bowl offering a dog’s dinner?

Volkswagen won a large share of the plaudits in last year’s Super Bowl ad fest with its ‘The Force’ ad for Passat from Deutsch featuring a precocious Darth Vader. This year for the new Beetle it’s brought back the dog ...

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Best ads of 2011: VW Passat’s ‘Darth Vader’ from Deutsch LA

It’s VW again, but this time not from DDB but Interpublic’s Deutsch LA. Deutsch’s ‘The Force’ ad for the 2012 VW Passat featuring a precocious Darth Vader was the most-liked ad in 2011’s Super Bowl, has garnered over 45m views ...

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