Tag Archives: tbwa

WPP’s Sorrell assumes new role as creativity advocate

He’s never been agin it of course (WPP began by buying design companies even before becoming a global player by buying creative agencies JWT and Ogilvy & Mather) but WPP’s Sir Martin Sorrell has never figured very high on most ...

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It’s Mcgarrybowen again as Dentsu’s jewel snaps up United Continental

Merged US airline United Continental has appointed Dentsu-owned Mcgarrybowen and indie media shop Horizon to handle its $100m account against competition from Arnold Worldwide and MPG and TBWA and PHD. Mcgarrybowen, headed by former Y&R veteran John McGarry, is the ...

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Omnicom’s BBDO and DDB close in on $300m Exxon Mobil

Reports from the US suggest that Omnicom agencies BBDO and DDB have made the final cut for Exxon Mobil’s creative ad account, along with historic Exxon (Esso) partner McCann-Erickson. Exxon is still the world’s biggest company by market value (ahead ...

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Mars moves from TBWA to BBDO – so is Omnicom still laughing?

Well Omnicom CEO John Wren will have breathed a sigh of relief when he discovered that one of his biggest accounts -$1.6bn Mars – was staying in the family when it decided to dump TBWA. It’s moving most of its ...

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Nissan smokes out its rivals with Leaf electric car Times Square poster

Interactive posters are all the rage but Nissan has taken things a step further with a site in New York’s Times Square that blows smoke at the competition (and its potential) customers. One side of the poster, representing gasoline-powered cars, ...

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Omnicom profit surges 24 per cent on strong international ad growth

Marcoms giant Omnicom’s strategy remains firmly focused on its three big ad agency brands – BBDO, DDB and TBWA – and their appeal seems to be growing in the world outside the US. In the first quarter of 2011 Omnicom’s ...

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