Tag Archives: tbwa

Blow for DDB as Ogilvy’s creative trio scoop $500m Philips global account

Something seems to be stirring under the bonnet of the stately Ogilvy & Mather limousine (‘At sixty miles an hour the loudest…) as the WPP-owned agency has added to its triumph in sharing the $1bn SC Johnson account with Omnicom’s ...

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Worrying times for TBWA London as Muller axes top marketers

TBWA London was cock-a-hoop earlier this year as it won the £25m Muller yogurts creative account but it will be feeling decidedly uneasy at the moment as the company’s marketing director Lee Rolston leaves the company after just over a ...

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WPP’s Sorrell assumes new role as creativity advocate

He’s never been agin it of course (WPP began by buying design companies even before becoming a global player by buying creative agencies JWT and Ogilvy & Mather) but WPP’s Sir Martin Sorrell has never figured very high on most ...

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It’s Mcgarrybowen again as Dentsu’s jewel snaps up United Continental

Merged US airline United Continental has appointed Dentsu-owned Mcgarrybowen and indie media shop Horizon to handle its $100m account against competition from Arnold Worldwide and MPG and TBWA and PHD. Mcgarrybowen, headed by former Y&R veteran John McGarry, is the ...

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Omnicom’s BBDO and DDB close in on $300m Exxon Mobil

Reports from the US suggest that Omnicom agencies BBDO and DDB have made the final cut for Exxon Mobil’s creative ad account, along with historic Exxon (Esso) partner McCann-Erickson. Exxon is still the world’s biggest company by market value (ahead ...

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Mars moves from TBWA to BBDO – so is Omnicom still laughing?

Well Omnicom CEO John Wren will have breathed a sigh of relief when he discovered that one of his biggest accounts -$1.6bn Mars – was staying in the family when it decided to dump TBWA. It’s moving most of its ...

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