Tag Archives: tbwa

Dentsu is most valuable agency brand at $1.3bn says Brand Finance

Japanese agency Denstu is the most valuable agency brand in the world at $1.3bn according to consultancy Brand Finance, ahead of McCann Erickson Worldwide on $793m, Ogilvy & Mather on $645m and TBWA on $560m. But it is only the ...

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DraftFCB wins Nivea and loses Kraft, Jello heads to Crispin Porter

It’s a funny old world as DraftFCB and Interpublic executives will be reminding themselves today. Draft, which hasn’t had the happiest of times since it merged with FCB, yesterday scored what seemed like a life-changing win of the $700m Beiersdorf-owned ...

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Mike Amour heads up new Singapore-based marcoms company Project: Worldwide

Former Grey and TBWA senior manager Mike Amour has been signed to run an ambitious new marcoms holding company called Project: Worldwide, based on the George P. Johnson events company. Here’s their press release, otherwise disguised as a news report ...

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Omnicom results provide further evidence of advertising recovery, Havas up too

The uptick in agency fortunes continues with Omnicom, the world’s second-largest marcoms group, reporting a five per cent increase in revenues (to $3bn) and six per cent increase in profits ($172.9m) for the third quarter of 2010. US revenue, fuelled ...

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Five things you didn’t know about advertising agencies 1970s (2)

1/ The most important adman in the world in the 1970s was Marion Harper (a bloke), head, first, of McCann-Erickson and then of Interpublic, the marcoms groups that grew off the back of McCann’s. Harper, who was born in Oklahoma ...

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