Tag Archives: tbwa worldwide

TBWA London to take lead role on $100m global Aquafresh account

Omnicom-owned TBWA Worldwide has won GlaxoSmithKline’s $100m Aquafresh toothpaste creative account from WPP’s Grey and is set to manage the account from London. GSK is one of Grey’s biggest global accounts. GSK hired Omnicom media shop PHD to handle its ...

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Cannes Lions introduces first Effectiveness Award

The ever-growing Cannes Lions ad film festival (or festival of creativity as we’re supposed to call it) is introducing an effectiveness award, judging last year’s winners and shortlisted entries against some rather vague performance criteria. Here’s what they say: The ...

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