Apple’s share of the smartphone market has taken a battering recently at the hands of Samsung and its Android confreres (although its profits haven’t) so there’s a lot riding on the new iPhone 5. Personally I’m still struggling to command ...
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Apple Mac fans are true believers, essentially despising anyone dumb enough to use a PC from any other maker. And, over the years the ads originated in Lee Clow’s TBWA Media Arts Lab, have skilfully balanced this care for their ...
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The late Steve Jobs was nearly as interested in advertising as he was in his beloved products and in 1985, the year after Apple’s triumphant Super Bowl debut with Ridley Scott and Chiat Day’s ‘1984’ launch commercial for the Macintosh, ...
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When the iPhone 4S was launched the tecchie wiseacres said it was nothing much and it just showed how the company would miss the late Steve Jobs (who was alive when this one was developed, maybe his cleverest idea yet). ...
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