Tag Archives: tbwa london

TBWA London to take lead role on $100m global Aquafresh account

Omnicom-owned TBWA Worldwide has won GlaxoSmithKline’s $100m Aquafresh toothpaste creative account from WPP’s Grey and is set to manage the account from London. GSK is one of Grey’s biggest global accounts. GSK hired Omnicom media shop PHD to handle its ...

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TBWA London tries a whole symphony of Looney Tunes for new account Muller

There’s every cartoon character from Yogi Bear to Dick Dastardly’s hound Muttley plus its own rather fearsome monster in TBWA London’s first campaign for Muller yogurt since winning the £25m business in February. Called Wunderful Stuff it’s the first big ...

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Abu Dhabi’s Etihad Airways to roll out ad bonanza?

Etihad Airines is reported to be reviewing its ad account with a purported budget of £100m so is adland in line for some munificence from the Abu Dhabi royal family, who have just poured £400m in an Etihad stadium-naming deal ...

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Exclusive! New TBWA London creative boss Andre Laurentino on great creative work, Trevor Beattie and bringing some Brazilian magic to the UK

TBWA London has imported Andre Laurentino from Brazil as its new creative director. Laurentino, a noted novelist and screenwriter in his home country, tells us about his new job, his old job and some of the challenges he faces. 1/ ...

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Brazilian Andre Laurentino takes top creative job at TBWA London

TBWA London, one of Omnicom’s key offices, has appointed Brazilian Andre Laurentino as creative director of TBWA London. Laurentino (who’s also known as Dede, like Pele I suppose) replaces Canadian Mark Hunter who’s gone off to join Interpublic’s Deutsch in ...

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