Tag Archives: Talon outdoor

Talon expands in Europe with Germany MD Winfried Karst and new Frankfurt office

Talon Outdoor is boosting its efforts to become the market-leading global independent Out of Home agency by opening in Frankfurt with newly-appointed MD Winfried Karst. Karst is tasked with driving business in Germany, mainland Europe, and international spend from across ...

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Talon appoints OOH pioneer Jim Wilson as US CEO

Talon Outdoor, the leading independent Out of Home (OOH) media and technology agency, today announced that Jim Wilson is its US CEO. Wilson (below) will join Talon from TEGNA’s Premion, the first-in-market over-the-top (OTT) advertising and technology platform, that he ...

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Talon appoints Imran Elahi as first head of digital

Independent Out of Home specialist Talon Outdoor has appointed Imran Elahi to the newly created role of head of digital. Elahi is charged with driving digital OOH innovation alongside Talon’s Strategy and Transformation teams. Elahi (left) has more than ten ...

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Virgin Media demonstrates ‘unlimiting’ power of data-driven creative

Earlier this year Virgin Media took a truly data-driven approach to creative solutions, embodying the ‘unlimiting’ power of its services with a unique UK-wide campaign that physically broke out of more Out of Home frames than ever before. Virgin Media ...

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Talon Outdoor: the Out of Home year in pictures

2019 was a year of real transformation for Talon. Barry Cupples, CEO, comments: “We’ve held multiple events to launch products, networks and our smarter as standard initiatives in OOH. This has brought our clients together across the world. We’ve acquired ...

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Talon boosts Ada’s capabilities through Tamoco partnership

Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a sensor-driven location data network. The partnership follows Ada’s continued success in helping advertisers to accurately target OOH campaigns on actual ...

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Talon Outdoor: seven campaigns – one channel

Talon opened for business in 2013. The Out of Home (OOH) market in the UK was worth less than £1 billion and digital just a fifth of revenues. The industry is now worth £1.3 billion and digital revenues are over ...

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Talon partners with data provider X-Mode to enhance Ada Out of Home platform

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data. Ada was developed by Talon to push the boundaries of data-driven OOH ...

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