Tesco’s ‘Love Every Mouthful’ campaign is producing hours of fun for the ever-critical UK ad industry as the apparently never-ending stream of would-be yummy food ads pours out of Wieden+Kennedy London. There may be a bit of jealousy here on ...
Read More »TAG arms up with new boss and print management division – but it may have come too late for Tesco
Creative services outfit TAG, owned by business outsourcing giant Williams Lea, is getting bigger with the absorption of Williams Lea’s print management operation. TAG has also promoted Americas boss John Paulson to be global CEO. Paulson (left) says: “Bringing Williams ...
Read More »Is there anything that WPP’s ever-acquisitive Hogarth production giant can’t turn its hand to?
Everywhere you turn these days there’s Sir Martin Sorrell’s WPP (obviously, it’s just bought a social marketing research company in Bangladesh of all places) and, increasingly, there’s Hogarth. And what, you may ask, is Hogarth? Well here’s what WPP says ...
Read More »New procurement brooms at Tesco in shock decision to review TAG ad production deal
It’s all change at Tesco these days and now the supermarket giant has decided to review the ad production deal it struck with Williams Lea-owned TAG less than a year after it appointed the production company to work alongside new ...
Read More »What is WPP up to with Gramercy Park? Not that one, its new ‘post-conceptualisation’ ads studio?
WPP has a pricey apartment in a Gramercy Park, New York development, which has provided a few laughs for my colleague George Parker of Adscam fame over the years. Evidently George isn’t the only one with a sense of humour ...
Read More »Halfords appoints Gratterpalm for in-store change
There are two companies you may not expect to find in the UK’s Top 20 agencies: production specialist TAG (now working with Wieden+Kennedy London on Tesco) and Gratterpalm, hailing from Leeds. Gratterpalm is living testimony to the fact that a ...
Read More »Can WPP’s new global production giant Deliver turn a Cinderella business into a princess?
WPP recently made a brief announcement about the merging of two of their ‘production’ businesses, Hogarth and Deliver. It’s not clear from WPP’s website yet if this will become one brand under the Deliver name , but it is early ...
Read More »WPP sets up giant production specialist Deliver
Thought WPP boss Sir Martin Sorrell (left) had been uncharacteristically quiet recently (by his standards, these things are relative) but it appears that SMS has been busy reorganising his empire – and trying to take over even more of the ...
Read More »McCann takes on production specialists with Craft
McCann Worldgroup is taking on the independent production giants like Williams Lea-owned Tag with a big production arm of its own, Craft. Interpublic-owned Craft says it is happy to work with other agencies and creative companies but has no plans ...
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