Tag Archives: super bowl

Volkswagen and agency Deutsch have a lot to live up to each time the Super Bowl comes around (February 3, if you’ve been living in a cave) following the success of ‘Young Darth Vader’ two years ago and ‘The Bark ...

I’ve just come across this funny viral from BBH New York back in 2010 – for Axe’s ‘Free Detailer,’ with which you wash your (sports) balls. With the Super Bowl ad fest creeping up on us (if you read the ...

Former Ogilvy copywriter John Kenney has written his first novel called Truth In Advertising – does John have a satirical intent? And what better way to promote such a tome than a faux focus group about – a book called ...

My friend Jerry Judge (left) of the Fearless Group in New York has highlighted the apparent absurdity of Mondelez hiring the world’s hottest creative agency Wieden+Kennedy to produce its Oreo 2013 Super Bowl ad while at the same time bending ...

WPP, proud co-owner of Team Detroit with Ford (and Blue Hive outside the US for other bits of Ford) has set up a new agency called Hudson Rouge (well it’s based in New York) for Lincoln, Ford’s struggling luxury brand. ...

Interpublic-owned DraftFCb hasn’t had the best of times recently, losing $1bn SC Johnson to BBDO and Ogilvy, Coors to WPP and seeing bits of its Taco Bell business dribble away. Now Mondelez, the newly-minted company containing Kraft’s snacks business, has ...

Wouldn’t life be great without clients? Which probably isn’t something you hear very often at top-performing US agency Mcgarrybowen as its client service is supposed to be one of the strengths that has attracted numerous big clients – and owner ...

Deutsch New York has been awarded one of the year’s most intriguing tasks, US domain name and web hosting company Go Daddy which has been aggravating a big chunk of the US with its home-produced ads for seven years now. ...

All is now revealed and General Motors is to sponsor lots of stuff to do with Manchester United, citing its 600m fans across the world, although it hasn’t supplanted shirt sponsors Aon. The deal gives GM brand Chevrolet the rights ...