Tag Archives: super bowl

Now Coca-Cola’s going to clean up the internet – with a little help from W+K and the Super Bowl

Wieden+Kennedy is famous for its Super Bowl blockbusters – in recent years Chrysler’s ‘Imported From Detroit’ campaign – and it’s been signed up by Coca-Cola for what both parties clearly hope and expect will be another biggie. Coke is running ...

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Kim Kardashian puts her best bits forward for T-Mobile Super Bowl spot

Reality cum social media star Kim Kardashian (28m Twitter followers) has supplanted Beyonce, not just as Rear of the Year but Rear of the Decade. So it’s quite a coup for T-Mobile and agency Publicis Seattle to sign her up ...

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Victoria’s Secrets try their hand at American football

There’s always some event/anniversary to capture the attention of the marketing world these days and lingerie uber-retailer Victoria’s Secret is reminding us online that February 14, Valentine’s Day, is almost upon us. It also ties in rather neatly with the ...

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72andSunny buys in Charlotte’s ‘naturels’ for Carl’s Jnr

Thanks to my eagle-eyed friend George Parker for this – George’s devotion to the Adscam cause knows no bounds. Agency 72andSunny is determined to make an impact at the Super Bowl for burger client Carl’s Jnr so it’s enlisted the ...

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Top car brands shun Super Bowl – some of them anyway

Super Bowl ad fever is revving up (sorry) but not in the car market, it seems, with only a handful of brands so far committed – and nothing from usual participants Ford and Audi. Well it is $4.5m a 30-second ...

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Leo Burnett London redefines cute for Freeview

If I was thinking of blowing a few million to advertise in next year’s Super Bowl I’d be giving Leo Burnett in London a call. This year’s Bowl was a welter of cute puppies; it takes a bit more to ...

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