Tag Archives: super bowl

P&G’s Always is Super Bowl winner: but is it an ad?

Apparently this cut-down version of an old Always sanpro ad from Procter & Gamble and Leo Burnett (are we still allowed to say ‘sanpro’?) got more social media activity than even Anomaly’s puppies/horse/big bad wolf opus did for Budweiser. Well ...

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Nationwide wins Super Bowl ‘celebs’ Oscar with Mindy Kaling and Matt Damon

The 2015 Super bowl ‘best use of celebs’ Oscar has to go to Nationwide Insurance (no relation to the UK outfit although neither can resist rhyming Nationwide with ‘on your side’). Its ‘Invisible’ ad, showing how companies and others, like ...

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W+K’s happy solution to Coke’s #MakeItHappy

We wondered about this Super Bowl spot – Coca-Cola trying to rid the internet of hate with #MakeItHappy, courtesy of Wieden+Kennedy. I suppose we’ll just have to wait and see if it actually works. Could hardly have been done better ...

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KBS back to the future ad for BMW scores at Super Bowl

BMW’s ‘Newfangled Idea’ spot from KBS seems to be winning Super Bowl ad plaudits. It features US new anchors Bryant Gumbel and Katie Couric being just as perplexed by the new electric BMW i3 as they were by the internet ...

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McDonald’s tries ‘lovin’ instead of money in bizarre Super Bowl stunt

McDonald’s, which has just booted out CEO Don Thompson in favour of Brit Steve Easterbrook, is running an in-game Super Bowl spot for the first time in ages. And, rather than ditching its horrible ‘I’m Loving It’ slogan it’s morphed ...

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Now Coca-Cola’s going to clean up the internet – with a little help from W+K and the Super Bowl

Wieden+Kennedy is famous for its Super Bowl blockbusters – in recent years Chrysler’s ‘Imported From Detroit’ campaign – and it’s been signed up by Coca-Cola for what both parties clearly hope and expect will be another biggie. Coke is running ...

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Kim Kardashian puts her best bits forward for T-Mobile Super Bowl spot

Reality cum social media star Kim Kardashian (28m Twitter followers) has supplanted Beyonce, not just as Rear of the Year but Rear of the Decade. So it’s quite a coup for T-Mobile and agency Publicis Seattle to sign her up ...

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