Tag Archives: super bowl

BMW sticks with KBS&P in US after four-way shoot-out – is this an end to Joy?

MDC’s flagship New Yrok shop Kirshenbaum Bond Senecal & Partners has won BMW’s $160m account, beating competition from Martin, Gotham, Toronto’s Cundari and Grey (which only pitched for the dealer account). KBS&P has been minding the account since BMW split ...

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Post-production giant The Mill is valued at £119m

London-based post-production giant The Mill has been valued at £119m in a deal which sees Barclay Private Equity buying 60 per cent of the company from former majority owner private equity firm Carlyle. Original founders Robin Shenfield (pictured) and Pat ...

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VW banks on new Beetle to boost US range sales

There must be a lot of Volkswagen executives who wish the venerable Beetle, the old pre-war German people’s car, would go away. When the company revived the iconic brand in 1994 it was a flop in most parts of the ...

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Chrysler f-word tweet is costly for New Media Strategies

Life should be good for Chrysler at the moment, basking in the glow of the ‘imported from America’ marketing campaign and the huge impact of the Eminem Super Bowl commercial from Wieden + Kennedy. But the prevailing joy stops short ...

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Now Vodafone tries crowdsourcing in search of a decent campaign – well it’s tried everything else

UK telecoms company Vodafone is a business phenomenon, turning a military radio business into a global leader in telecoms and one of the biggest British companies. But producing any decent advertising seems completely beyond its serried ranks of executives, despite ...

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Is WPP’s Possible Worldwide embarking on mission impossible?

On the face of it it seems sensible enough to pull four WPP-owned digital agencies – New York’s Schematic, Bridge Worldwide in Cincinnati, Blue Interactive in Singapore and Quasar in New Delhi – together to form global network Possible Worldwide. ...

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Fast mover Joel Ewanick hijacks other Super Bowl car ads for Chevrolet

There’s no stopping General Motors global CMO Joel Ewanick; irked by the big ‘consideration’ scores earned by Chrysler’s 200 (Eminem) and VW’s Passat (little Darth Vader) during the Super Bowl he apparently instructed his agencies to buy loads of online ...

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