Tag Archives: super bowl

Is crowd-sourcing really the way for General Motors to go at the Super Bowl?

General Motors’ ever-controversial global CMO Joel Ewanick has decided to outsource his creative ideas (or crowd-source as we say these days) for the Super Bowl, a path followed with some success by PepsiCo’s Doritos but a bit more questionable with ...

Read More »

Now David Beckham squeezes in Super Bowl undies debut for H&M

In years to come they’ll be running courses at Harvard Business School on the David Beckham phenomenon – how did someone with apparently limited assets come to stand for and represent just about everything? Now Becks is to make his ...

Read More »

Best ads of 2011: VW Passat’s ‘Darth Vader’ from Deutsch LA

It’s VW again, but this time not from DDB but Interpublic’s Deutsch LA. Deutsch’s ‘The Force’ ad for the 2012 VW Passat featuring a precocious Darth Vader was the most-liked ad in 2011’s Super Bowl, has garnered over 45m views ...

Read More »

BMW sticks with KBS&P in US after four-way shoot-out – is this an end to Joy?

MDC’s flagship New Yrok shop Kirshenbaum Bond Senecal & Partners has won BMW’s $160m account, beating competition from Martin, Gotham, Toronto’s Cundari and Grey (which only pitched for the dealer account). KBS&P has been minding the account since BMW split ...

Read More »