Tag Archives: super bowl

Last year it was VW’s “The Force’ as the people’s choice among Super Bowl ads. This year it’s looking like a shoe-in for Honda’s CRV and ad agency RPA for this opus, ‘Matthew’s Day Off,’ featuring Ferris Bueller’s Day Off ...

Ouch! No wonder Ford’s lawyers spent the weekend on the phone to General Motors and, no doubt, broadcaster NBC about this Super Bowl spot, ‘Apocalypse,’ for Chevy’s Silverado truck – its point being that Ford trucks break down whereas Silverados ...

Clint Eastwood is replacing Eminem as frontman for Chrysler’s advertising during the Super Bowl tonight. The ad is to last two minutes – meaning an upfront cost of about $14m. And that’s before production and Clint’s fee are factored in. ...

Film director David Lynch’s last effort for his eponymous coffee enlisted the aid of valuable Mattel property Barbie and the ad was promptly pulled. For his next effort Twin Peaks director Dave has eschewed such controversy but still produced a ...

Commercially, it’s the greatest show on Earth, with 30-second spots commanding over $3.5m apiece – an up to 30 per cent increase on the previous season. ITV chief executive Adam Crozier can only gaze upon the 2012 London Olympics slots ...

Is there any point in an industrial business-to-business giant advertising in the Super Bowl? Well GE and agency BBDO think there is and this ad to be aired on Sunday is clearly banking on a fair number of the game’s ...

UK TV viewers have been known to assault their TV remotes as they, in turn, have been assaulted by noisy and banal price comparison website ads. DDD Chicago shows how it should be done here, with a well-crafted ad that ...

Saatchi & Saatchi LA has produced some outstanding work for Toyota, through all that company’s problems with recalls and its supply chain, and its forthcoming Super Bowl effort ‘It’s reinvented’ (this is a longer version) is spot on. The Camry ...

It’s nearly Super Bowl time and some of the advertisers forking out squllions of dollars for their prime spots have been showing us their ads in advance while others have been producing teasers, a touch de trop, n’est-ce pas? Hyundai ...