Tag Archives: super bowl

Honda’s Matthew Broderick opus from RPA set to be most-liked Super Bowl ad

Last year it was VW’s “The Force’ as the people’s choice among Super Bowl ads. This year it’s looking like a shoe-in for Honda’s CRV and ad agency RPA for this opus, ‘Matthew’s Day Off,’ featuring Ferris Bueller’s Day Off ...

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GM’s ‘Special One’ Joel Ewanick riles Ford with Super Bowl Silverado spot knocking its trucks

Ouch! No wonder Ford’s lawyers spent the weekend on the phone to General Motors and, no doubt, broadcaster NBC about this Super Bowl spot, ‘Apocalypse,’ for Chevy’s Silverado truck – its point being that Ford trucks break down whereas Silverados ...

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Can new $14m ad star Clint Eastwood deliver for Chrysler at the Super Bowl?

Clint Eastwood is replacing Eminem as frontman for Chrysler’s advertising during the Super Bowl tonight. The ad is to last two minutes – meaning an upfront cost of about $14m. And that’s before production and Clint’s fee are factored in. ...

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David Lynch Coffee shows that less can be more (without Barbie)

Film director David Lynch’s last effort for his eponymous coffee enlisted the aid of valuable Mattel property Barbie and the ad was promptly pulled. For his next effort Twin Peaks director Dave has eschewed such controversy but still produced a ...

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VW’s new effort shows how hard it is to get expensive Super Bowl ads right

Commercially, it’s the greatest show on Earth, with 30-second spots commanding over $3.5m apiece – an up to 30 per cent increase on the previous season. ITV chief executive Adam Crozier can only gaze upon the 2012 London Olympics slots ...

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GE joins the Super Bowl adfest with power that makes Budweiser pitch

Is there any point in an industrial business-to-business giant advertising in the Super Bowl? Well GE and agency BBDO think there is and this ad to be aired on Sunday is clearly banking on a fair number of the game’s ...

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Saatchi LA reinvents the world for Toyota’s Camry

Saatchi & Saatchi LA has produced some outstanding work for Toyota, through all that company’s problems with recalls and its supply chain, and its forthcoming Super Bowl effort ‘It’s reinvented’ (this is a longer version) is spot on. The Camry ...

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Hyundai and Coca-Cola flex Super Bowl muscles

It’s nearly Super Bowl time and some of the advertisers forking out squllions of dollars for their prime spots have been showing us their ads in advance while others have been producing teasers, a touch de trop, n’est-ce pas? Hyundai ...

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