Tag Archives: super bowl

Innocean and Deutsch LA show that less (30″) is more

Hyundai is entering Super bowl lists again with a couple of ads from in-house agency Innocean, one a celeb-packed effort (which is OK) but also with this nice ad about the safety features on its new Genesis model. Does everything ...

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Newcastle Brown and Droga5 spoof the Super Bowl

Pity poor Droga5 and its cash-strapped client Newcastle Brown, a plucky beer brewed in England’s also cash-strapped north east. They had all these good ideas for an ad on the Super Bowl (a week on Sunday) but lacked just one ...

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Heineken says don’t drink, Saatchi leaves historic HQ, Droga5 – and some decent Super Bowl jokes please?

Heineken has launched a campaign by Publicis Italy saying ‘Dance more, drink less’; based on the assumption that if you spend more time on the floor you’ll get less pissed – and not trash the environment, fall out with your ...

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Oreo takes another bite of Wieden+Kennedy

Wieden+Kennedy beat agency of record DraftFCB to the task of making Oreo’s Super Bowl ad and it always seemed rather odd that brand owner Mondelez (officially at least) stuck to the story that Oreo would then return to DraftFCB for ...

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Oscars challenges Super Bowl as creative adfest

As my friend Stuart Smith has remarked, events like the Super Bowl and now The Oscars are, arguably, more important showcases for agencies (US ones anyway) than events like Cannes or The One Show. So thanks to the excellent Brandchannel ...

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