Well that’s a relief – Droga5 is going to the Super Bowl after all. Last week the agency launched a spoof campaign for Newcastle Brown, bemoaning the fact that the plucky British brand (which is actually owned by Heineken) couldn’t ...
Read More »Innocean and Deutsch LA show that less (30″) is more
Hyundai is entering Super bowl lists again with a couple of ads from in-house agency Innocean, one a celeb-packed effort (which is OK) but also with this nice ad about the safety features on its new Genesis model. Does everything ...
Read More »Newcastle Brown and Droga5 spoof the Super Bowl
Pity poor Droga5 and its cash-strapped client Newcastle Brown, a plucky beer brewed in England’s also cash-strapped north east. They had all these good ideas for an ad on the Super Bowl (a week on Sunday) but lacked just one ...
Read More »Telefonica media, Sorrell at Davos, CP+B heads south and Arnie makes a comeback at the Super Bowl
I see that Telefonica is reviewing its gigantic media account, worth £200m we read. Telefonica, a Spanish-owned mobile company, has had its trials in recent years but owns some good brands, including 02 in the UK. Media is currently with ...
Read More »Heineken says don’t drink, Saatchi leaves historic HQ, Droga5 – and some decent Super Bowl jokes please?
Heineken has launched a campaign by Publicis Italy saying ‘Dance more, drink less’; based on the assumption that if you spend more time on the floor you’ll get less pissed – and not trash the environment, fall out with your ...
Read More »Wieden+Kennedy makes surprise appearance as a media agency with TurboTax win from Initiative
IPG-owned Initiative Media is used to losing business sometimes – like many agency-owned media shops its fortunes rise and fall with those of the agency attached to it, in its case Lowe – but it must be a touch surprised ...
Read More »Oreo takes another bite of Wieden+Kennedy
Wieden+Kennedy beat agency of record DraftFCB to the task of making Oreo’s Super Bowl ad and it always seemed rather odd that brand owner Mondelez (officially at least) stuck to the story that Oreo would then return to DraftFCB for ...
Read More »Oscars challenges Super Bowl as creative adfest
As my friend Stuart Smith has remarked, events like the Super Bowl and now The Oscars are, arguably, more important showcases for agencies (US ones anyway) than events like Cannes or The One Show. So thanks to the excellent Brandchannel ...
Read More »Eric Newnham, adman Robin Williams, the Super Bowl – and where are this year’s really good ads?
Former Kinetic boss has shaken up the out of home buying business no end by winning huge chunks of business for his UK indie Talon. Biggest client is Omnicom’s OMG; next big one might be one of Publicis Groupe’s Starcom ...
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