Tag Archives: super bowl

Well that’s a relief – Droga5 is going to the Super Bowl after all. Last week the agency launched a spoof campaign for Newcastle Brown, bemoaning the fact that the plucky British brand (which is actually owned by Heineken) couldn’t ...

Hyundai is entering Super bowl lists again with a couple of ads from in-house agency Innocean, one a celeb-packed effort (which is OK) but also with this nice ad about the safety features on its new Genesis model. Does everything ...

Pity poor Droga5 and its cash-strapped client Newcastle Brown, a plucky beer brewed in England’s also cash-strapped north east. They had all these good ideas for an ad on the Super Bowl (a week on Sunday) but lacked just one ...

I see that Telefonica is reviewing its gigantic media account, worth £200m we read. Telefonica, a Spanish-owned mobile company, has had its trials in recent years but owns some good brands, including 02 in the UK. Media is currently with ...

Heineken has launched a campaign by Publicis Italy saying ‘Dance more, drink less’; based on the assumption that if you spend more time on the floor you’ll get less pissed – and not trash the environment, fall out with your ...

IPG-owned Initiative Media is used to losing business sometimes – like many agency-owned media shops its fortunes rise and fall with those of the agency attached to it, in its case Lowe – but it must be a touch surprised ...

Wieden+Kennedy beat agency of record DraftFCB to the task of making Oreo’s Super Bowl ad and it always seemed rather odd that brand owner Mondelez (officially at least) stuck to the story that Oreo would then return to DraftFCB for ...

As my friend Stuart Smith has remarked, events like the Super Bowl and now The Oscars are, arguably, more important showcases for agencies (US ones anyway) than events like Cannes or The One Show. So thanks to the excellent Brandchannel ...

Former Kinetic boss has shaken up the out of home buying business no end by winning huge chunks of business for his UK indie Talon. Biggest client is Omnicom’s OMG; next big one might be one of Publicis Groupe’s Starcom ...