Tag Archives: super bowl

Why don’t UK agencies use people in ads any more?

But they don’t do they? Or at least not posh ads from posh agencies. They do in the US, as you can see from a quick run-through of Super Bowl ads and the current spate of ‘real life’ mini-documentaries for ...

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Halftime in America campaign scores for Chrysler and Wieden+Kennedy

Chrysler is claiming that the four follow-up ads to Clint Eastwood’s celebrated ‘Halftime in America’ Super Bowl epic have resulted in soaring awareness levels and sales of its Chrysler, Dodge, Jeep and Ram models. Agency Wieden+Kennedy Portland is mining a ...

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Wieden+Kennedy launches second-half ad blitz for Chrysler and Detroit

‘Half-time in America’ for Chrysler, featuring Clint Eastwood, won most of the plaudits at the Super Bowl and now Wieden+Kennedy Portland has girded its loins for the second half, continuing its one-agency crusade to revive both the Italian-owned auto brand ...

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Now Chrysler’s Ram picks on Ford trucks

General Motors’ Chevy Silverado truck made a big splash in the Super Bowl with its ‘Apocalypse’ ad knocking Ford trucks and now Chrysler is having a go with this ‘Truck Month’ ad from The Martin Group claiming a Ford F150 ...

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Indie duo triumph for Doritos at the Super Bowl

Maybe this crowd-sourcing lark is a good idea after all, it certainly works for PepsiCo’s Doritos. Two Doritos films from indie film makers have topped USA Today’s polls for the most popular ad with the public at the Super Bowl, ...

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Honda’s Matthew Broderick opus from RPA set to be most-liked Super Bowl ad

Last year it was VW’s “The Force’ as the people’s choice among Super Bowl ads. This year it’s looking like a shoe-in for Honda’s CRV and ad agency RPA for this opus, ‘Matthew’s Day Off,’ featuring Ferris Bueller’s Day Off ...

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GM’s ‘Special One’ Joel Ewanick riles Ford with Super Bowl Silverado spot knocking its trucks

Ouch! No wonder Ford’s lawyers spent the weekend on the phone to General Motors and, no doubt, broadcaster NBC about this Super Bowl spot, ‘Apocalypse,’ for Chevy’s Silverado truck – its point being that Ford trucks break down whereas Silverados ...

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