Tag Archives: super bowl ads

Bill Murray is best Super Bowl star for Jeep

Adweek reckons this ad for Jeep with Bill Murray reprising his role in Groundhog Day (with some other original cast members) is the Super Bowl’s best. By Chicago agency Highdive and nicely directed by O Positive’s Jim Jenkins. It’s certainly ...

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Microsoft leads as tech giants dominate Super Bowl ads

Microsoft was the top scoring big brand at last night’s NFL Super Bowl according to behavioural science firm System1 Research. It’s ‘We All Win’ featuring its adaptive controller which lets children with disabilities play video games and use tech hardware ...

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Did adam&eve win the Super Bowl for Skittles?

Adam&eveDDB’s first foray into Super Bowl advertising, for Mars’ Skittles, seems to have been a resounding success. The understated ad (rare for the Super Bowl) came joint top with Mr Clean’s ‘Dreamer of Your Dreams’ in a facial recognition survey ...

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Was National Geo’s ‘Einstein’ Super Bowl’s best?

More Super Bowl (only a bit..). This ad for National Geographic’s forthcoming series Genius about Albert Einstein, from McCann with Geoffrey Rush, won the Clio Awards’ ‘Super Clio’ for the best Super Bowl ad. Here’s Albie, a keen violinist it ...

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Anti-Trump ads storm Super Bowl

A while ago JWT produced a report a report saying that people were swayed by brands in their political choices. We thought this was a bit over the top but that’s before we’d seen some Super Bowl ads. Budweiser has ...

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Deutsch opens a winner for Busch Super Bowl debut

AB Inbev, about to be the owner of SAB Miller, is by far the world’s biggest beer company and it looks like being the Super Bowl’s biggest benefactor too. We’ve already seen two efforts for Bud Light (didn’t like those) ...

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