Tag Archives: super bowl ads

Microsoft was the top scoring big brand at last night’s NFL Super Bowl according to behavioural science firm System1 Research. It’s ‘We All Win’ featuring its adaptive controller which lets children with disabilities play video games and use tech hardware ...

It’s a bit late for all those advertisers and agencies who’ve finished their Super Bowl ads – Google has two it’s not showing in advance, maybe they’re still in the editing suite – but here are some handy tips from ...

Adam&eveDDB’s first foray into Super Bowl advertising, for Mars’ Skittles, seems to have been a resounding success. The understated ad (rare for the Super Bowl) came joint top with Mr Clean’s ‘Dreamer of Your Dreams’ in a facial recognition survey ...

More Super Bowl (only a bit..). This ad for National Geographic’s forthcoming series Genius about Albert Einstein, from McCann with Geoffrey Rush, won the Clio Awards’ ‘Super Clio’ for the best Super Bowl ad. Here’s Albie, a keen violinist it ...

A while ago JWT produced a report a report saying that people were swayed by brands in their political choices. We thought this was a bit over the top but that’s before we’d seen some Super Bowl ads. Budweiser has ...

AB Inbev, about to be the owner of SAB Miller, is by far the world’s biggest beer company and it looks like being the Super Bowl’s biggest benefactor too. We’ve already seen two efforts for Bud Light (didn’t like those) ...

Here’s another Super Bowl Bud Light ad from Wieden+Kennedy, this time featuring the “original party animal” Spuds Mackenzie, a bulldog who appeared for the brand back in the 1980s courtesy of DDB. Wieden+Kennedy has resurrected him from doggy heaven to ...

There must be some money in this website design business in the US. For years we’ve had high profile spots for GoDaddy (being polite here) and now Wix.com is back for its third Super Bowl with an epic (and expensive) ...

There’s been a predictable furore in America over the new Budweiser Super Bowl spot from Anomaly, hymning intrepid immigrant Adolphus Busch and some of the obstacles he had to overcome, like prejudice. This seems to fly in the face of ...