System1, which purports to measure long term brand effectiveness (star rating) and short term sales success (spike rating) via emotional engagement, has produced its list of most effective Super Bowl ads. Top is Kimberly-Clark’s Huggies from Droga5, the first time ...
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Two more Super Bowls: this one for GM electric cars from McCann has had a lot of attention: Will Ferrell and friends invading Scandinavia (as they have more electric cars there.) Weird-looking cars: fifties styling for electric? https://www.youtube.com/watch?v=yCy-a_E2I3s&feature=youtu.be OK, somehow ...
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Adweek reckons this ad for Jeep with Bill Murray reprising his role in Groundhog Day (with some other original cast members) is the Super Bowl’s best. By Chicago agency Highdive and nicely directed by O Positive’s Jim Jenkins. It’s certainly ...
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Microsoft was the top scoring big brand at last night’s NFL Super Bowl according to behavioural science firm System1 Research. It’s ‘We All Win’ featuring its adaptive controller which lets children with disabilities play video games and use tech hardware ...
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It’s a bit late for all those advertisers and agencies who’ve finished their Super Bowl ads – Google has two it’s not showing in advance, maybe they’re still in the editing suite – but here are some handy tips from ...
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Adam&eveDDB’s first foray into Super Bowl advertising, for Mars’ Skittles, seems to have been a resounding success. The understated ad (rare for the Super Bowl) came joint top with Mr Clean’s ‘Dreamer of Your Dreams’ in a facial recognition survey ...
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More Super Bowl (only a bit..). This ad for National Geographic’s forthcoming series Genius about Albert Einstein, from McCann with Geoffrey Rush, won the Clio Awards’ ‘Super Clio’ for the best Super Bowl ad. Here’s Albie, a keen violinist it ...
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A while ago JWT produced a report a report saying that people were swayed by brands in their political choices. We thought this was a bit over the top but that’s before we’d seen some Super Bowl ads. Budweiser has ...
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AB Inbev, about to be the owner of SAB Miller, is by far the world’s biggest beer company and it looks like being the Super Bowl’s biggest benefactor too. We’ve already seen two efforts for Bud Light (didn’t like those) ...
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