Tag Archives: Stuart Smith

Publicis Groupe to go back into China despite the battering it’s taking there

You’ve got to admire the mettle of the man. Publicis Groupe chief executive Maurice Lévy may have his hands full with a corruption scandal at Betterway, one of PG’s principal Chinese subsidiaries, but his appetite for acquisitions in that part ...

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Publicis Groupe raids own field marketing shop Betterway in China crisis

News reaches me that Publicis Groupe has raided one of its most important marketing services outlets in China, after corrupt practices came to light. Betterway/Publicis Dialog, the outlet in question, is China’s largest field marketing network, with offices in Shanghai, ...

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Publicis Groupe played all the aces in its ten-year deal with Dentsu

The only surprise about the dissolution of the Publicis Groupe/Dentsu strategic alliance is the speed with which it has happened. Less than two weeks ago, PG chief executive Maurice Lévy (pictured) was telling shareholders he couldn’t pay them a better ...

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Costa Concordia disaster is a PR problem for the entire cruise ship sector

If only it were possible to blame the whole disaster on Captain Schettino’s recklessness on Friday 13th last, Carnival – ultimate owner of the Costa Concordia – would surely have succeeded in cauterizing a brand crisis of epic proportions quite ...

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