sponsorship
-
Advertisers
New Commonwealth film for Man U’s Chevy sponsorship harks back to a more golden era
This is going to be painful for anyone who doesn’t support Manchester United – but, then, football’s about pain isn’t…
Read More » -
Advertisers
Stephen Whyte: content is the new big thing – it’s just a pity no-one seems to know what it really is
Selecting agency partners must be a pretty daunting challenge for marketers these days. There are traditional agencies claiming to be…
Read More » -
Advertisers
Vodafone’s decision to pull out of Formula One may be only a short-lived opportunity for its ad agencies
Vodafone is pulling out of Formula One after sponsoring the McLaren team since 2007 (and before that Ferrari). The company…
Read More »