Tag Archives: sponsorship

Stephen Whyte: content is the new big thing – it’s just a pity no-one seems to know what it really is

Selecting agency partners must be a pretty daunting challenge for marketers these days. There are traditional agencies claiming to be expert at multi-channel, multi-platform digital communications. There are media agencies with newly developed creative offerings. There are broad-based digital agencies ...

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Nike and Google are winning the Olympic sponsors race – even though they haven’t (officially) entered

Well, here’s a surprise. Advertisers spend billions of pounds on sponsoring the Olympic Games, only to find they establish almost zero rapport with consumers. Worse, many punters think the real sponsors are their iniquitous ambush-marketing rivals – such as Nike. ...

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Nike outclasses the Olympics brand police

For two weeks or so, Londoners are in for a real treat. They’re going to find out what it was like living in Stalinist Russia. The arrogant nomenklatura and apparatchiks lording it over everyone else – the ‘Zil’ limousine lanes ...

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Now the McLympics has the UK’s ‘bannist’ docs on the rampage again

It’s been a while since the medical profession has got onto its high horse about banning the promotion of fast food and soft drinks brands. But now, sensing the increasing vulnerability of the coalition government, it’s charging straight for the ...

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IBM and OgilvyOne get smart with Rugby World Cup sponsorship on ITV

The current Rugby World Cup has rather put its bigger brother the FIFA World Cup (in audience terms anyway) to shame with some of the ads and other communications around it. IBM is sponsoring the (excellent) British television coverage on ...

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ITV commercial boss Fru Hazlitt outlines radical new sales strategy

ITV CEO Adam Crozier and gal at the sharp end, managing director of commercial and online Fru Hazlitt, have revealed some more of their plan to move the UK’s biggest commercial broadcaster away from horrible old advertising sales. This includes ...

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Coca-Cola at war over US decision to fire Wayne Rooney

Coke is one of errant England football star Wayne Rooney’s main sponsors, contributing about £2.5m to the kid from Toxteth’s annual earnings. The team in Atlanta are less than amused at his reported extra-marital antics involving two hookers in Manchester ...

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