Wieden+Kennedy has many fine attributes but one it could probably do without is its revolving doors. Clients come and the agency, more often than not, produces great work. Then a bewildering number of them depart. This week and last in ...
Read More »W+K New York makes its UK debut for Southern Comfort
Wieden+Kennedy New York’s ‘Whatever’s Comfortable’ for Southern Comfort has been the stand-out booze campaign of the last few years and now the agency has produced a new campaign – ‘Spray Tan’ – for mixer Southern Comfort lemonade and fresh lime, ...
Read More »DDB Sydney takes familiar beach stroll for VW Polo
This is a cheeky little ad from DDB Sydney for VW’s Polo – ‘It’s a Confidence Thing.’ Not just because of the unlikely-looking guy getting the girl but because it seems to borrow not a little from Wieden+Kennedy’s celebrated “Whatever’s ...
Read More »W+K produces another winner for Southern Comfort
Wieden+Kennedy New York has produced the third instalment in the agency’s brilliant ‘Whatever’s Comfortable’ Southern Comfort campaign, this one, ‘Young Gun,’ has a barman showing off his moves to Phantom’s rousing ‘Love Me.’ So the new one has more actual ...
Read More »W+K New York takes Southern Comfort for even more of a walk on the wild side
Can you think of any current campaigns that stop you in your tracks and make you think “I haven’t seen that before” or, maybe, “haven’t a clue what to make of that.” Well Wieden+Kennedy New York’s ‘Whatever’s Comfortable’ for Southern ...
Read More »Were these the best ads shown at Cannes? Probably – but not many are for brands as we know them
Here’s Adweek’s reel of the 21 best film ads at Cannes this year. Most of the top ten we spotted in advance, some of the next ten we didn’t so they’re quite interesting (some of them we did and didn’t ...
Read More »Wieden+Kennedy New York produces another classic for Southern Comfort
Wieden+Kennedy the network seems at the top of its game, it now has at least four agencies (HQ Portland, Amsterdam, London and now New York) churning out good stuff on a regular basis. Cracking New York is a tough task ...
Read More »Dr Pepper joins the hunk wars with Josh Button
Old Spice’s Isaiah Mustafa started the fashion for cheesy but not-so-cheesy hunks in ads and they’ve been with us ever since; latterly in BETC London’s revival of the Diet Coke hunk. Southern Comfort’s hero, one of Giles Keeble’s Modern Classics, ...
Read More »Why Southern Comfort from Wieden+Kennedy New York is our first Modern Classic
This is ostensibly the first of a series on Modern Classics. The first challenge is to decide what constitutes Modern. Should it be from the late 90s when D&AD first introduced digital awards, and Cannes introduced the Titanium Award? Should ...
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