Sony
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WPP’s MediaCom wins out in global Sony media review
Sony’s global media review – involving up to $3bn of media annually across Sony Pictures, Sony Electronics, Sony Mobile Communications,…
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Adam&eve sprinkles some Bond magic on Sony’s Xperia
The new James Bond film, SPECTRE (we’ll let them get away with capitals, SPECTRE as a criminal organisation has pedigree…
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Sony pins hopes on new ‘Ultra HD’ TVs in new campaign from DDB Germany
Sony seems to be reviving – I read the other day that it was likely to make a profit at…
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IKEA in mystifying review of creative at Mother
Furniture giant IKEA is reviewing its ad and media agencies in what is reported to be a ‘procurement led’ exercise.…
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European economy is up so ad accounts (Mini, Sony and part of Douwe Egberts) are on the move
Ad agencies, like all businesses, pore over economic prognostications keenly; recently waiting for some sign that the recession that began…
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Now Sony takes corporate route in new Wieden+Kennedy ‘Join Together’ campaign
It’s the year of the corporate ad, with noteworthy efforts from Coke and Apple so far (whatever you think about…
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Are these the best integrated campaigns of 2013?
At Flock Associates we are never ones to miss an opportunity to dig out examples of great integrated marketing, so…
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BBH New York makes winning debut for PlayStation
It’s nice to see a bit of intelligence applied to ‘shoot ’em up/bash the monsters’ gaming ads and BBH New…
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BMW tops list of ‘world’s most reputable companies’
Something called the Reputation Institute, which represents ‘reputation managers,’ has produced a survey of the world’s most reputable companies based…
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