Tag Archives: Sony

Sony’s global media review – involving up to $3bn of media annually across Sony Pictures, Sony Electronics, Sony Mobile Communications, Sony Music and Playstation – seems to have concluded (the company hasn’t said anything officially yet) with WPP’s MediaCom and ...

The new James Bond film, SPECTRE (we’ll let them get away with capitals, SPECTRE as a criminal organisation has pedigree after all) debuts in the UK and US from October 26. Rumours are that the franchise could move from Sony ...

Sony seems to be reviving – I read the other day that it was likely to make a profit at last – and it’s pinning quite a lot of hopes on the launch of its Bravia 4K Ultra HD TV, ...

Furniture giant IKEA is reviewing its ad and media agencies in what is reported to be a ‘procurement led’ exercise. UK and Ireland marketing manager Peter Wright says (through clenched teeth no doubt): “We continue to work happily with our ...

Ad agencies, like all businesses, pore over economic prognostications keenly; recently waiting for some sign that the recession that began with the financial crash of 2008 might be ending. The UK seems to have returned to some sort of growth ...

It’s the year of the corporate ad, with noteworthy efforts from Coke and Apple so far (whatever you think about them). Now Sony has joined the game with a new campaign from Wieden+Kennedy HQ called ‘Join Together’ with the tagline ...

At Flock Associates we are never ones to miss an opportunity to dig out examples of great integrated marketing, so we figured we would jump on the ‘end of the year ‘ bandwagon and gather our favourite campaigns from 2013. ...

It’s nice to see a bit of intelligence applied to ‘shoot ’em up/bash the monsters’ gaming ads and BBH New York has done its bit in this spot for new client Sony PlayStation. it seems to have got up the ...

Something called the Reputation Institute, which represents ‘reputation managers,’ has produced a survey of the world’s most reputable companies based on soundings among consumers in 15 large countries. Reputation is defined by the level of ‘trust, admiration, respect and good ...