Tag Archives: Sony playstation

Post-lockdown creativity: adam&eveDDB for Playstation PS5 launch

Sony’s new PS5 is going to transform video games it seems: now they’ve rum out of ‘wow’ visual effects they’re going all touch-feely with, among other things, “haptic feedback” which seems to be akin to your mobile vibrating in your ...

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Adam&eveDDB takes gamers inside PlayStation4 in striking new direction

Adam&eveDDB is evidently enjoying client PlayStation and here’s another zesty number for the Sony brand, welcoming gamers themselves into the games. Not the most radical notion perhaps but rare (if not unknown) in this category where agencies often seem to ...

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