Tag Archives: Sir Martin Sorrell

Sorrell’s 4A’s social media comments show that WPP isn’t a holding company now, it’s a big beast

Sir Martin Sorrell has been performing at the US 4A’s ‘Transformation’ conference, debating, among other things, the issue of whether or not the internet has added value or destroyed it. To which the only answer is: it depends where you’re ...

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Now WPP’s Sorrell wants to buy a Big Spaceship

Sadly it’s a Brooklyn-based digital agency rather than a rival to space-hopping Richard Branson. But Sir Martin Sorrell’s WPP, ever keen to add to its digital offer, is reported to have bid $12.5m for the Brooklyn, New York agency that ...

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How Chime will change if Bell buyout goes ahead

Summing up a satisfactory set of annual results, which had seen Chime pre-tax-profits climb 16 per cent, chairman Lord Bell (pictured) concluded: “The group is well positioned for the future with a very positive year ahead for sports marketing in ...

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Publicis Groupe heads to China again – this time to snap up two experiential agencies for MSL

Publicis Groupe COO and China boss Jean-Yves Naouri (pictured) has been uncorking his cheque book again, this time buying two ‘experiential’ marketing agencies King Harvests and Luminous. King Harvest operates in a number of mainland China locations and its 100 ...

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WPP’s Sorrell opposes Bell and Pottinger’s PR buyout plans

Sir Martin Sorrell (pictured), whose WPP marcoms group owns 18 per cent of old colleague Lord Bell’s Chime Communications, says he opposes the plan by Lord Bell and other senior managers including Piers Pottinger, to buy out parts of the ...

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In-house agency Spark 44 makes ad debut for Jaguar

And its ‘Alive’ campaign isn’t half bad. Spark 44 is the new in-house Jaguar agency headed by former Porsche marketing guru Hans Riedel that wrested the US account away from Euro RSCG last year. Its new ad is running all ...

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