Tag Archives: Sir John Hegarty

BA’s ‘To fly, to serve’ campaign – It’s an age thing

One of the interesting consequences of the British Airways ‘To fly, to serve’ campaign is the split of opinion. Based on a random sample of people who have commented I would suggest the two camps, for and against, are based ...

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WPP’s Sir Martin Sorrell outlines his next steps to world domination

WPP CEO, head of the world’s biggest marcoms group, has given a fascinating interview to Brand Republic’s Arif Durrani in which he outlines the group’s strategy and what he thinks of his competitors (apparently Interpublic’s HR director, whoever that may ...

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How do you get clients to buy great work: truth or dare?

Some time ago one of the senior suits at Chiat Day was giving a speech where he said his mantra to account management was “Find out what the client wants, then find out what they need, then get them to ...

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Cannes Lions produces yet another award, this time it’s a special St Mark’s Lion for BBH’s Sir John Hegarty

If you’re the biggest ad awards business on the planet it’s obviously in your interest to keep adding awards, one to increase revenue and, two, your profile. And the Cannes Lions awards have been adding to the list with a ...

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