Tag Archives: simons palmer

Now MSQ adds customer engagement agency MBA

MSQ has had a busy time in the pandemic and now the marketing group has bought another well-known name, digital and customer engagement agency MBA. MBA will merge with MSQ’s Stack to create a £6m business, MBAstack. MBA founder Stephen ...

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Paul Simons: how Jeff Quilter helped to change adland

Jeff Quilter died this week after a short fight with pancreatic cancer. Jeff was an early mover in the separation of creative from implementation, that today has led to the likes of Hogarth, Zone, Tag et al. He recognised that ...

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New everreach film shows how Mark Denton made it

Well this is an intriguing film, ‘The Big Call,’ from Spanish phone giant Telefonica’s everreach answering service. Showing how important not missing a phone call can be in business. Telefonica claims doing so costs small businesses an average of £26,725 ...

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Scam ads are becoming a global business say critics

This business of ‘scam’ ads; doctored versions of  bona fide ads or ads specially made to enter awards, seems to be a rather bigger and more widespread affair than we thought. We all know the case of the JWT India ...

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Paul Simons: where would I work now?

In the first of a new series in which we invite adland luminaries to tell us where they would work now if they had the choice, Paul Simons, one of the founders of leading UK creative agency of the 1990s ...

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