Tag Archives: Simon Cowell

Henkel’s Bref Power Active 4-in-1 Toilet Power Balls (yes it’s just one product, to flush the lavatory) has invented its own boy band courtesy of TBWA/Italy. Balls Dream Band no less. All very nice too, if that’s your thing. Two ...

Advertising seems to be becoming an adjunct to the music business these days (soupy ballads by seeming preference although there are exceptions) and this ad for Twinings from AMV/BBDO is certainly no exception. It’s all beautifully done, as you’d expect ...

Someone had to pay for the indignity of Pepsi losing second place in the US soft drinks market to Diet Coke (no prizes for guessing which one is first) so PepsiCo Beverages CMO Jill Beraud is on her way. She ...

The X Factor off stage is much more entertaining than on it, unless you’re an ITV executive wondering if your prize ratings winner is going to implode. Which is probably what ITV programme boss Peter Fincham is worrying about this ...

We’ve noted before here that the Simon Cowell talent show formula is running out of gas and now the much-hyped US version of the X Factor, sponsored by PepsiCo, has hit its first hiccup with Brit Celeb Cheryl Cole being ...

Everybody knew that ITV faced a hard summer after last year’s recovery – no World Cup and a UK advertising market being buffeted by little or no growth with the prospect of worse to come as coalition government public sector ...

A few days ago we featured David Beckham in a Pepsi viral, using his famous right foot to good effect on the beach. Of course Becks doesn’t just wander on to any old beach and the viral was clearly filmed ...

Pepsico is betting the ranch on Pepsi’s sponsorship of the forthcoming launch of Simon Cowell’s X Factor talent show in the US by making it the centrepiece of its entire marketing campaign. The company is to increase its US adspend ...

The US version of Simon Cowell’s phenomenally successful X Factor UK TV talent show, due to debut on Fox in September, is already reported to have taken over £160m in sponsor commitments, led by Pepsi. Which is all rather worrying ...