In which our hero continues his tour of the computer industry with observations on, among other things, the art of presenting and the theory and practice of branding. One of the things I learned very early on in this business ...
Read More »George Parker: How I put Qwest on the map for JWT (pity the client then went to jail)
Moving on from (Silicon Valley) douchenozzles… Now, it’s time for intrepid freelancer George Parker to meet The Prince. His name is Joe Nacchio, he was the CEO of Qwest Communications, and he’s now serving a six year jail term in ...
Read More »George Parker: of Leonardo Da Vinci, Philippe Kahn and various other Silicon Valley types
Two Parkers for the price of one this week (holidays and all that, normal schedule returns w/c August 5). George continues his tour of the wilder personalities of the computer revolution. Last week, I dealt with douchenozzle number one, Nolan ...
Read More »George Parker: life among the douchenozzles and princes of the computer games industry
George is still in Silicon Valley, among the douchenozzles (with an occasional prince – but not this week). For new readers here’s a brief glossary of Parkerisms. BDAs are Big Dumb Agencies, BDCs are Big Dumb Companies (or Big Dumb ...
Read More »George Parker: how even I failed to keep a giant computer account for a Big Dumb Agency
In which our hero continues his odyssey among the once-mighty tech companies of Silicon Valley and Houston. Unlike the New York, Mad Man sixties, when agency perks included smoking, drinking and screwing your brains out, during the California seventies, at ...
Read More »P&G Circles Up in search of better new products
The world’s big companies, of whom Procter & Gamble is clearly one, have buckets of cash but nothing to spend it on. Or nothing they’re willing to spend it on anyway. P&G CEO Bob McDonald has been under the cosh ...
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