Tag Archives: seattle

Anchor win gives Seattle’s Creature a leg up in London

Creature London, the newish offshoot of Seattle’s Creature, is reported to have won Arla Foods’ £4m Anchor butter account. Anchor has been with CHI & Partners, which didn’t repitch, for 11 years. Anchor is one of those accounts that’s quite ...

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WPP snaps up companies in the US and Hungary, launches new GroupM media unit Next

WPP’s ever-acquisitive acquisitions team have been busy bees again, snapping up newish SEattle-based advocacy firm Crowdverb and Hungarian digital marketing agency Carnation Internet Tanacsado. Crowdverb will become a part of PR giant Burson-Marsteller’s Direct Impact advocacy operation while Carnation will ...

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Adidas wants an ad agency to kill Nike in 2014

Years ago Fuji’s unofficial mission statement was ‘Kill Kodak,’ something it and digital large succeeded in doing. German sports apparel maker Adidas must feel much the same about Nike, the rival that regularly undermines its tier one sponsorship of the ...

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Is Starbucks trying to turn into a wine bar chain?

Well not quite but the coffee giant has announced it is going to expand its move into selling wine, beer and ‘premium’ food to Atlanta and Southern California after a quiet trial on its home turf of Seattle and Portland. ...

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Adidas springs another agency surprise by hiring Creature in London to handle European shoe launch

Not only that, the Adidas top brass in Germany chose Creature, the newish London offshoot of Creature in Seattle, against competition from two hot and established agencies, Bartle Bogle Hegarty and Mother. Back in July 2010 Adidas surprised nearly everybody ...

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Facebook ups stakes in local game by buying Seattle start-up Rel8tion

Blimey there’s horrible name for you. Anyway, undeterred obviously, Facebook has bought Rel8tion, an embryo local online advertising specialist, to help its drive to point more of its 500m plus users to local shops and services. Local sales are increasingly ...

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